No one asks for woolens anymore. No bags full for BaaBaa’s master or his dame, especially none for the trekkers freezing in Nepal waiting to climb to the top of some freaking mountain. Which one? BaaBaa can’t remember, but he knows exactly when wool tanked and fleece took off.
Warm, washable, even woolly if you get the right stuff. And BaaBaa makes the right stuff. He has a reputation to live down as the black sheep of the family- a misspent childhood, years in Nepal’s wild, sacred heights. He’s redeemed himself.
This bad boy kicks the competition. Woolmark, eat your heart out.